Technology is changing the face of media business –– the way content is produced, how it is distributed and even how customers interact with media and collaborate to co-create content. Today, customers are looking for a seamless experience across multiple media channels like Print, Web, Mobile etc.

To offer a great experience to customers, companies need to quickly digitize assets, create a workflow where media products can be quickly created and published as well as set in place systems to protect these assets when they are consumed virtually. Internal systems that manage the “production” of content need to be automated and streamlined so that editors, journalists, artists, content creators and even consumers can collaborate effortlessly on the same product.

With a unique sales model built around advertising and subscriptions, Media and Entertainment companies face several dichotomies, such as the need for innovation vs. the need to cut costs; customer attention vs. multiple media delivery; mass media vs. interactive media; advertising accountability vs. advertising skipping technologies, and so on. Business process and technology enhancements, however, are providing new weapons for strategic differentiation.

PineApple Corp's Media and Entertainment Practice partners with some of the biggest names the media and entertainment space, enabling them to benefit from the unique blend of domain, consulting strengths and technology expertise we deliver.